When someone hasn't visited in months, a warm note can be the difference between a lapsed customer and a returning one. This automation finds the people who've drifted and offers to say hello.
When it sends
Once someone hasn't visited for the number of days you choose - you set that line on the automation itself. Nobody hears it more than once every four months.
Good to know
- You can attach one of your promo codes to it, so the hello comes with a reason to rebook - and the code's uses show up in your Promotions report, so you'll know if it worked.
- Keep the message warm and short. It's a "we'd love to see you", not a sales pitch - people can tell the difference.