Did that promotion pay for itself? The Promotions report answers with facts. Find it under Reports in the sidebar (owners and managers), pick a date range, and every promotion and promo code shows its record.
The numbers
- Uses: every time a promotion or a code priced a booking or a bill in the period. A cancelled booking hands its use back and leaves this report entirely.
- Discount given: the dollars your promotions and codes took off customers' bills - what the discounting cost you.
- Revenue on those bills: what the discounted visits brought in. For a visit that's been paid, that's the final bill - extras added at checkout included. For a visit still to come, it's the booked value.
- New customers: uses where the visit was that customer's very first with you. This is the promotion doing the introducing - for a code you only gave to regulars, expect zero, and that's fine.
Below the totals, the table below shows the same facts per promotion and per code, each labelled, and exports to CSV like every other report.
Reading it honestly
A big "discount given" isn't a problem by itself - read it against the revenue beside it and the new customers it introduced. A promotion that gave away $200 to bring in $1,800 and six first-timers did its job; a code with many uses and no new faces might be discounting people who would have come anyway. Both are worth knowing, and now you do.