Send a campaign

A campaign is one good-looking email to the right slice of your client book: a headline, a message, an optional photo and a button, wearing your logo and colour. You fill in the words; the layout takes care of looking right. Here's how to send one.

Write and send

1. In your dashboard, open Marketing and start a new campaign.
2. Write your headline and message, and set the button to your booking page or any link you choose. Drafts save as you type.
3. Pick your audience (see below).
4. Send a test to yourself first, any time, even from a half-finished draft.
5. Send now, or schedule a day and time.

Big sends pace themselves out over the day rather than firing all at once. That pacing protects your sending reputation with inbox providers, and you'll see honest progress as it goes.

Pick exactly who it's for

A new campaign starts with nobody selected, on purpose, so who hears from you is a real decision. Build your audience from any mix of:

• Smart segments, kept current from real behaviour: new customers, regulars, lapsed, top spenders.
• Your own groups, like a colour club or a bridal party.
• Hand-picked people.

Mixing adds up: "lapsed plus top spenders" reaches anyone who is either, and nobody twice.

The honest count

Before you send, you'll see exactly what will happen: "this will reach 143 of the 210 selected", with the reason for every skip (unsubscribed, no email, not opted in, and so on). The report afterwards names names, so "I picked 300, why did 100 get it?" always has an answer.

The rules that keep you safe

Only opted-in customers are emailed, every campaign carries an unsubscribe link that's honoured instantly, and booking emails are a separate lane, so someone who unsubscribes from marketing still gets their own confirmations and reminders. See Texting, STOP and staying welcome.

FAQs