About
The case for restraint
Arc opened in 2022 as a correction. Elena Petrov had spent a decade fixing brows that had been waxed to match a trend instead of a face, and wanted a studio that worked the other way around: measure the face, respect the natural line, take less than you think.
The result is brows that look inevitable rather than done. Clients regularly get asked if theirs are natural. That's the review we're proudest of.
The team
The artists
Elena Petrov
Owner & Brow Artist
Ten years of brows and a firm belief that the best work looks like you were born lucky.
Sasha Reid
Brow & Lash Artist
Lamination and lifts. Precise to the half-millimetre, gentle with the grow-out talk.